ClickCease 2012 - Brafton

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PPC gets a bigger piece of the pie in 2013

sep

Marketers rediscover PPC and increase spending on the practice moving into the new year.

Did marketers miss the marriage of social media and SEO content?

sep

Social media marketing and SEO content must join forces to drive search traffic in 2013.

Facebook marketing continues to drive the most social chatter

sep

Americans turn to Facebook to voice their opinions of products or services.

Facebook crowned popularity queen of 2012

sep

Facebook was the most viewed page on Wikipedia in 2012.

B2B and B2C brands discovered the value of social media marketing in 2012

sep

Social media marketing had significant impacts on lead generation and transactions in 2012.

Digital marketing budgets of 2013 exposed

sep

In 2013, marketers plan to increase spending on social media marketing and content creation.

Only 5 percent of sites use Google’s news meta tag option

sep

Study from Blekko shows publishers neglect to use Google’s news keyword meta tag feature.

Engaging content: It’s an experience, not a style

sep

Engaging content doesn’t happen overnight, marketers must work to earn consumers’ trust.

Further customization capabilities on Facebook ads help marketers

sep

Facebook now has a tool that allows marketers to customize ads.