• Content creation for Yahoo! a must in 2013

    Yahoo! shows that it’s serious about becoming a major player in search.

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    PPC gets a bigger piece of the pie in 2013

    Marketers rediscover PPC and increase spending on the practice moving into the new year.

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    Did marketers miss the marriage of social media and SEO content?

    Social media marketing and SEO content must join forces to drive search traffic in 2013.

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    Facebook marketing continues to drive the most social chatter

    Americans turn to Facebook to voice their opinions of products or services.

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    Facebook crowned popularity queen of 2012

    Facebook was the most viewed page on Wikipedia in 2012.

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    B2B and B2C brands discovered the value of social media marketing in 2012

    Social media marketing had significant impacts on lead generation and transactions in 2012.

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    Digital marketing budgets of 2013 exposed

    In 2013, marketers plan to increase spending on social media marketing and content creation.

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    Only 5 percent of sites use Google’s news meta tag option

    Study from Blekko shows publishers neglect to use Google’s news keyword meta tag feature.

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    Engaging content: It’s an experience, not a style

    Engaging content doesn’t happen overnight, marketers must work to earn consumers’ trust.

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    Further customization capabilities on Facebook ads help marketers

    Facebook now has a tool that allows marketers to customize ads.

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