• Why brands should be more concerned with webrooming

    A new poll suggests marketers should be just as concerned about webrooming as they are with showrooming.

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    Content Marketing Recap: December 2013

    As 2013 comes to a close, it’s becoming clear marketers need to develop more strategic content marketing plans for 2014 success.

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    The social marketing game in 2014: Think diversity

    The time has come for brands to get on new social platforms because 42% of Americans are using multiple networks.

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    Content marketing, it’s about to get louder

    The digital marketing landscape has already moved past plain-text publication with visual elements and streaming video, but it might appeal to buyers’ auditory senses soon.

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    45% of brands are content marketing flakes – Don’t leave customers hanging

    Marketers must prove they’re achieving goals, but they are losing ROI if they do not follow-through once leads are in the sales funnel.

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    Writers & content producers need AUTHORITY for rich snippets

    Google confirmed its ranking signals have been updated and 15 percent fewer Authorship snippets are showing in results pages.

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    Entertaining stories are the key to content memorability

    Marketers must create compelling content that does more than take up space online – Entertain audiences and tell interesting stories.

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    It’s not what you say; It’s how you say it: Social language (FB & G+)

    It’s time to really get your feet wet with social marketing, which means putting stale language on the shelf and adopting a new vernacular.

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    Online checkout drives holiday shoppers to record-breaking year

    As predicted, consumers spent more online during the holiday season for a record-breaking Q4.

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    Creative collaboration: Welcome to content marketing in 2014

    As the content marketing industry welcomes the beginning of 2014, the message for the approaching year seems to be simple: Content marketing is most successful when fueled by a collaborative… Read more »

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