Month Archive: May 2013

How to use Excel to parse through thousands of keyword terms to find the words that drive the most qualified traffic possible to your website. Read this ›

Brands must get their marketing strategies working together to maximize reach and ROI. Read this ›

People are using social media more often, which means marketers must step up their games to achieve their content marketing goals. Read this ›

​Social media networks have evolved and conformed to marketing norms as businesses use these sites for lead generation and more. Read this ›

YouTube’s paid channels can be a boon for brands with strategic video marketing campaigns. Read this ›

Content and social media marketing must speed up to operate in real time. Read this ›

​Brands will have to wait a few more weeks before they experience a new version of Penguin, according to Google’s Search Engineer Matt Cutts. Read this ›

We talk repeatedly in content marketing about the importance of quality content. “Content is king” is the long-time mantra and the guiding spirit for our work. As an industry, we have placed a large emphasis in recent years on the richness and appeal of individual pieces of content. When we sniff out good content, we [...] Read this ›

​SEOs have noticed a shift in organic traffic and PageRanks across the board this week – likely a Panda refresh – but web content can help avoid downgrades. Read this ›

Brands can fill a growing gap in traditional reporting with news content marketing. Read this ›