ClickCease 2013 - Page 6 of 111 - Brafton

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5 surprising social media stats, trends and ideas of 2013 (by our experts’ standards!)

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In order to provide clients with a social strategy that’s optimized for engaging and generating leads, Brafton’s social media team consistently ingrains themselves in industry updates and the latest trends. […]

Why this video is going to kill it on social media

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Social media marketing engagement is won most often with visual content rather than text-based posts.

How content quality and mobile use impact email open rates [interview]

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It’s becoming clear that quality and speed are at the helm of content marketing. This is because Google is developing sophisticated algorithms that are better at detecting whether sites are […]

Know what separates content stitching and synthesis? Your SEO depends on it

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Google breaks it down for marketers: Stitching and synthesis are two different practices that have very different outcomes.

Generating leads through social: The best types of content for ROI

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Brands’ social content will be even more engaging when it contains pictures and videos, according to a recent Adobe study.

What B2C marketers aren’t doing to improve UX (but should)

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Marketers should know they need content analytics to be successful, but they may not be tapping all the resources at their disposal.

Expanding our editorial operation: The evolution of the Brafton writer

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The expansion of Brafton’s newsroom has coincided directly with the maturing of the content marketing industry. From “a handful of writers and marketing strategists” in a small office in Boston’s […]

Facebook’s algo update: All news content, all the time?

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Facebook recently revamped its newsfeed algorithm to prioritize news content in an effort to make the network more useful.

When price cuts hurt holiday sales: Know how to tailor content to shoppers

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To drive conversions, marketers need to understand what their customers value and convey the right messages through digital content.