BioAlex Butzbach is a Marketing Writer at Brafton. He studied Communications at Boston College, and after a brief stint teaching English in Japan, he entered the world of content marketing. When he isn't writing and researching, he can be found on a bike somewhere in Metro Boston.
New research from Convertro shows how video marketing in general and YouTube specifically drives conversions and increases goal completions. Read More ›
Brafton will be at SMX East in September to discuss the state of the SEO industry and talk content marketing strategies alongside top industry players and search marketing leaders. Read More ›
Not all viral content is created equal, and brands that want to reap the rewards of high visibility should first integrate content into a larger sales strategy. Read More ›