BioAlex Butzbach is a Marketing Writer at Brafton. He studied Communications at Boston College, and after a brief stint teaching English in Japan, he entered the world of content marketing. When he isn't writing and researching, he can be found on a bike somewhere in Metro Boston.
Google is going all-in on search results that look the same on mobile devices and desktop PCs, and content marketing strategies need to take this into account stay visible. Read More ›
Intuitive layouts and sleek visual designs help make brand sites easier to use, but one of the most important indicators of content marketing success may be site search. Read More ›
Recent Twitter experiments indicate the social network might soon feature a Facebook-type algorithm that affects how non-followers see social content. Read More ›