BioAlex Butzbach is a Marketing Writer at Brafton. He studied Communications at Boston College, and after a brief stint teaching English in Japan, he entered the world of content marketing. When he isn't writing and researching, he can be found on a bike somewhere in Metro Boston.
Promoting social posts can net a boost in visibility and traffic, but a lot of promoted content doesn’t target the right users or successfully move them further down the sales funnel. Read More ›
Changing a single word in a call to action, whether on social, blog content or in an email, can have a huge impact in raising conversion rates. Read More ›
Brands may find that their money audience spends time on different networks, but they have to create distinct content to resonate with qualified leads. Read More ›