BioAlex Butzbach is a Marketing Writer at Brafton. He studied Communications at Boston College, and after a brief stint teaching English in Japan, he entered the world of content marketing. When he isn't writing and researching, he can be found on a bike somewhere in Metro Boston.
Yelp’s introduction of short video snippets illustrates exactly how any brand can take advantage of video marketing, no matter what it sells. Read More ›
Some brands are allocating too much of their budgets to traditional link-building strategies, when studies show the most effective tactic is content marketing. Read More ›
LinkedIn makes itself even more valuable as a social media marketing tool with a revamped mobile/desktop experience. Read More ›