BioAndrew McDonald is an editor in Brafton's Boston office. Emphasizing quality of content in terms of style and grammar, he maintains editorial standards for multiple content forms, produced for a variety of audiences, to provide clients with smart, relevant content. He likes long books and the Boston Red Sox.
Content writers shoulder a task that is more like translation than anything else in an era that’s cultivating a global and digital language. Read More ›
Social media marketing is a complex practice that some brands think will make them easy money – but it won’t if companies don’t take branding through sites like Facebook and Twitter seriously. Read More ›
Content writers must remain aware of changes in how people communication and incorporate the latest preferences into their articles. Read More ›