BioColin Campbell is a Content Marketing Strategist at Brafton and lives at the intersection of sales and marketing in the digital world. He graduated from St. Lawrence University with a degree in Global Studies and loves travelling. Some of his past adventures included living in a commune in Ethiopia, interviewing executives in Shanghai, and back country skiing in Montana.
Video content is hot right now, but marketers need to make sure there is demand from consumers before launching into a full-scale YouTube campaign. Read More ›
A definition of what Google considers “quality content” isn’t going to make your web marketing successful – thoughtful, user-focused campaigns will. Read More ›
B2C clients have a reputation for having the advantage in content marketing, but some ecommerce clients overlook the power of simple words. Read More ›