About: Katherine Griwert
Bio
Katherine Griwert is Brafton's Head of Marketing Content & Communications. She has covered SEO, social marketing and new media news for nearly two years. Katherine has a degree in American Studies from Boston College, and her writing has been featured in several web publications.
Social Stream
Contributions
Google’s Knowledge Graph attempts to make the search engine understand the real-world meanings of queries and offer results that are based on “things, not strings.” The update changes the nature of search results and SEO. Read this ›
In an effort to help businesses maximize their social marketing efforts, Facebook conducted an internal study measuring posts that drive Page engagement. Brand-related updates came out on top. Read this ›
Google’s latest Penguin algorithm targets webspam, while Panda focuses on site content. But SEO marketers should note that both aim to deliver high-quality results to users – and content marketing drives success in the Google zoo. Read this ›