BioKatherine Griwert is Brafton's Head of Marketing Content & Communications. She has covered SEO, social marketing and new media news for several years. Katherine has a degree in American Studies from Boston College, and her writing has been featured in a number of web publications.
Search engines are the first place most business to business (B2B) buyers will look for a product or service, an expert has claimed.Managing partner of consulting firm Ascend2 Sergio Balegno made his comments following research by his firm which suggested there is a lack of search engine optimization (SEO) services designed specifically for companies.He stated [...] Read this ›
A public relations firm has explained how its recent campaign used social media and viral marketing techniques to generate $1 million in online sales leads for its client.Jennings Public Relations & Advertising (JPRA) used three campaigns for its client Metropolitan – a development of condos in Kansas City.Valerie Jennings, chief executive officer and president of [...] Read this ›
Companies should consider transactional emails as a creative communications tool and means of boosting return on investment (ROI), a company has claimed.Email-delivery server-provider Zrinity has published its study Improving the Buyer Experience (and ROI) Through Transactional Email, in which it suggests email marketing can be expanded.A transactional communication, such as an invoice, could have additional [...] Read this ›