BioKatherine Griwert is Brafton's Head of Marketing Content & Communications. She has covered SEO, social marketing and new media news for several years. Katherine has a degree in American Studies from Boston College, and her writing has been featured in a number of web publications.
Though Google’s precise search algorithms are unknown, those in the search engine optimization (SEO) business have a general understanding of how the system works. Thanks to a number of analytical tools that Google openly provides, savvy marketers can use the search engine to drive traffic to their website. Read this ›
US spending on email marketing will grow to $2.1 billion in 2012, from $1.2 billion last year, it has been predicted.JupiterResearch, a firm specializing in consumer technologies, has stated that marketers have made continuing improvements in the delivery of their email marketing.However, David Daniels, vice-president and research director at the firm, said marketers will have [...] Read this ›
Google continues its dominance of the US search market, a new study has revealed.Research conducted by market monitoring firm Hitwise revealed that Google possessed more than 65 per cent of all American searches during December.This compares to almost 21 per cent for Yahoo!, seven per cent for MSN Search and just over four per cent [...] Read this ›