BioLauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.
Marketers find inbound marketing is more successful than outbound for one of their top goals – lead generation. Read More ›
Content marketing was driving 67 percent of all organic traffic going to a website, making the strategy indispensable to the company. Read More ›
A survey of marketers found companies that blog are 13x more likely to see ROI than their competitors. Read More ›