BioLauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.
One company’s results show how content marketing and SEO have a flywheel effect that takes time to build momentum, but drives long-term results. Read More ›
As marketers embrace the importance of digital media, they are increasing their focus and budgets on efforts to improve their web performance. Read More ›
A good integration strategy is the foundation of content marketing because it optimizes pages for readers and search crawlers. Read More ›