BioLauren Kaye is an Executive Marketing Writer at Brafton Inc. She studied creative and technical writing at Virginia Tech before discovering the digital frontier, with its emerging online-marketing scene, was the best arena to pursue her passions. When she's not helping companies reach their SEO goals, Lauren also writes creative short fiction, reads on the train and hikes in New England.
TV ads have always been an effective way to build trust online, but new findings show why digital video is the wave of the future. Read More ›
A study finds SMBs think download forms are the best for generating leads, though this might not show the whole picture of prospect journeys. Read More ›
There is no magic formula that drives consumer engagement, but strategic brands are hedging their bets with cross-channel web marketing campaigns. Read More ›