BioLauren Kaye is an Executive Marketing Writer at Brafton Inc. She studied creative and technical writing at Virginia Tech before discovering the digital frontier, with its emerging online-marketing scene, was the best arena to pursue her passions. When she's not helping companies reach their SEO goals, Lauren also writes creative short fiction, reads on the train and hikes in New England.
Marketers need numbers to prove their campaigns are paying off, but they can also use numbers for immediate changes to proactively improve results. Read More ›
There are some major changes happening that will impact search results and how marketers optimize their content – and SEOs are scared. Read More ›
Facebook is the top social network for referral traffic despite its recent policy changes for brands visibility. Read More ›