BioLauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.
Content engagement hasn’t kept up with the rate of content production, but marketers can generate more interactions with the right timing and strategy. Read More ›
A client in the oral care industry wanted to see hard value from its content marketing, so we built a formula to prove ROI was increasing. Read More ›
Marketers create content to promote thought leadership and influence purchase decisions, but they need to build smart strategies. Read More ›