BioLauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.
Marketers want to create web content that promotes thought leadership, but they need to know what formats work best and how to measure the results through analytics. Read More ›
Marketers should be focused on creating entertaining content. It’s what customers want, and it’s good for their bottom lines – here are tips to measure the value. Read More ›
Online audiences are warming up to longer articles, and brands creating in-depth pieces are getting more engaged visitors and web conversions. Read More ›