BioLauren Kaye is an Executive Marketing Writer at Brafton Inc. She studied creative and technical writing at Virginia Tech before discovering the digital frontier and its emerging online-marketing scene was the best arena to pursue her passions. When she's not helping companies reach their SEO goals, Lauren also writes creative short fiction, reads on the train and hikes in New England.
Millennials seem to have a huge appetite for video content, but brands must fight to hold their attention online. Read More ›
Marketers need strong social strategies for 2014 if they want to keep online consumers engaged across channels. Read More ›
To improve email marketing results, brands must spot target opportunities when it comes to timing and device preferences. Read More ›