BioLauren Kaye is a Marketing Editor at Brafton Inc. She studied creative and technical writing at Virginia Tech before pursuing the digital frontier and finding content marketing was the best place to put her passions to work. Lauren also writes creative short fiction, hikes in New England and appreciates a good book recommendation.
Data shows marketers are investing in brand awareness, and for good reason – it’s rewarded in search. Read More ›
A pet care company strikes the ideal balance with its lifestyle content that gets audience attention online and drives them back to the website for conversions. Read More ›
Some companies make the video hosting mistake of putting their media on either external sites or their own pages, when both is better. Read More ›