• How to shed light on “dark social” referral traffic in Google Analytics

    Did you know estimates peg 70% of social shares today as “dark social”? Here’s a Google Analytics workaround.

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    Facebook’s satire tag: A lesson in NOT dumbing down your content

    Facebook add a new “Satire” tag to content that users may not interpret correctly, indicating marketers should also be more transparent.

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    5 social marketing goals supported by the new Twitter ads

    Twitter unveiled a new pricing model that makes it easier for marketers to measure their progress toward social media goals.

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