• Conquer the content marketing White Whale: Getting your brand’s voice and tone right

    Voice might be the hardest for brands to convey to content writers, but here are questions marketers can ask to zero in on their ideal tone.

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    Expand your brand: Conveying a lifestyle through your blog

    Brands with the best blogs don’t just use content to promote their products – our lifestyles editor explains how to build a persona with writing.

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