BioRichard Pattinson is Brafton's editor-in-chief. He has worked in the news and information field over the past 15 years, building and managing a variety of editorial teams during that time.
We talk repeatedly in content marketing about the importance of quality content. “Content is king” is the long-time mantra and the guiding spirit for our work. As an industry, we have placed a large emphasis in recent years on the richness and appeal of individual pieces of content. When we sniff out good content, we [...] Read this ›
Why content marketing is more than internet noise, but the key to business growth and a consistent brand voice. Read this ›
Not everyone can write easily or well, but that doesn’t mean their stories and insights aren’t worthy of circulation. Read this ›