• Go beyond surface-level content marketing in 2014

    ​Too many brands are producing lackluster content. SAP leads the way by talking about how it fits into consumers world.

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    How to resolve external marketing challenges

    ​Brands must come to the table with their own ideas even when working with third-party marketing agencies.

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    In defense of Facebook: Why the network IS alive & well

    Brafton recently published an article explaining the value of Facebook as a marketing solution. It was met with friendly banter.

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