The Brafton Blog

What’s the quickest way to mess up your B2B2C marketing content?  Writing to the wrong audience.  In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers in mind. However, your goal is to win over the business leaders who serve those people. Let’s look at the who’s-who of B2B2C marketing, how… Read more »

Modern marketers and brands can learn a thing or two from steadfast faces, like John Deere. 186+ years of success isn’t earned by just “getting by” — it demands innovation and a dedication to excellence. John Deere, and other brands with a long-standing track record of achievement, are innovators in their industries. And, a lot… Read more »

When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword have traffic potential? Is it topically relevant? Is the keyword difficulty too high? All of these matter, indeed, but before you start drilling down into the details of your keyword… Read more »

Imagine you’re a matchmaker in the digital marketing world, where instead of setting up a date, you’re on the hunt for a quality backlink. Yes, in the grand romance that is search engine optimization, link building is like sending a box of chocolates to your website’s crush, Google. But not just any gas station confections… Read more »

What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?

What is flywheel marketing and how does it differ from other marketing models? Learn how to generate leads and turn prospects into repeat customers here.

Think of your business like a rocking party and your customers as the VIP guests. You wouldn’t just blast a megaphone to get their attention; no, you’d mingle, offer them their favorite drinks — personalized service, right? That’s where customer relationship management (CRM) and email marketing strut onto the dance floor. Just like an imaginative… Read more »

I didn’t always know I would be a content creation expert for a digital marketing company. Actually, I dreamed of owning a bookshop on the Pacific Coast Highway. The problem is that the coastal tourist town I chose at the incredibly business-savvy age of 11 already has a bookshop. How did I intend to carve… Read more »