Agile marketing is successful marketing at Brafton

Published on
Meet Director of Account Management Ian Loader. He’s risen through the ranks of Brafton’s account management department to support teams based in Chicago and Boston. Management, he said, has been […]

Meet Director of Account Management Ian Loader. He’s risen through the ranks of Brafton’s account management department to support teams based in Chicago and Boston. Management, he said, has been an opportunity to learn both about himself and his teammates.

“I think I learn something each and every time I step into a management role,” he said. “You really figure out a lot about people, how they work, what’s going to motivate them, and I feel it’s really one of my strengths to help them along their goals and their career paths.”

Ian works simultaneously with our team of strategists and Brafton’s clients to develop strategies that are aligned with each business’ particular goals. His strategic acumen and strong client relations have taken him on cross country meetings, and helped play a critical role in launching our San Francisco office.

“Be a chameleon.”

His teammates have heard him say it several times, and it’s his best piece of advice for a new strategist.  

“There will be days where I’m talking to a client where we’re joking and talking about sports, and then the next twenty minutes after that I’m having a call with a Fortune 500 VP of Marketing who wants to see what kind of traction they’re getting from the content we produce,” Ian said. “Being versatile is super important in this role.”

Want to learn more about our account management and strategy teammates? Check out these related posts:

Strategist Sabrina’s art exhibit & why fostering creativity off hours is key to content marketing success

Employee Spotlight: Meet Brendon, sales executive turned strategist

3 Keys to Brafton’s content marketing team success in 2014

 

Haven’t you heard? We’re hiring! View our openings.

Enjoy our news? Subscribe to the Content Marketzine!
  Daily   Weekly

Molly Buccini is Brafton's marketing communications coordinator. She joined the team with a background in digital journalism and community engagement. Likes: All things Boston, beaches and black labradors (especially her own).
Author Profile

Blog