We’ve been in the content game for a long time, and we’ve seen firsthand how it has evolved.
When Brafton launched its content services in 2008, we were all about short, keyword-based news articles. They were a success at the time – but as the market grew – so did our offerings.
We spoke with the teammates who have been with Brafton since the “good old days.” Check out the ways the industry has changed, told in GIFs:
Then: Strategically placed keywords are extremely important. We add keywords wherever they fit
Now: Must NOT overuse keywords
Then: Must be in #1 search result spot
Now: Must get in Knowledge Graph
Then: Must set up Authorship
Now: Google killed ANOTHER feature I invested time in?!
Then: Automate ALL the headlines to keep the social Pages fresh
Now: Do not use automation. All social media posts must be unique, creative and fresh
Then: Facebook is the “go to” social media marketing network
Now: Without paid advertising, brands can expect about .01% of their audience to see posts.
Then: Guest blogging was the cool thing to do
Now: Webmaster Guidelines call out most guest blogging as bad content marketing
Then: Corporate blogs were serious. (Using second person? Think again.)
Now: Voice is everything. More puns, more personality, more impact.
Then: *Marketing* videos? Testimonials at best. Some brands were employee birthday clips…
Now: Yea, we’ve got a studio. And videos targeting our different buyer personas. NBD.
Then: We thought GooglePlus would be huge! Google owns it…
Now: We think GooglePlus could be huge? Google owns it …
Then: Caffeine was the fast, new content indexing system.
Now: Humming bird is the fast, new SMART content indexing system.
Then: We loved creating great content.
Now: We LOVE creating great content.
Need more GIFs in your life? Check out these posts: