Content Marketing

What is flywheel marketing and how does it differ from other marketing models? Learn how to generate leads and turn prospects into repeat customers here.

I didn’t always know I would be a content creation expert for a digital marketing company. Actually, I dreamed of owning a bookshop on the Pacific Coast Highway. The problem is that the coastal tourist town I chose at the incredibly business-savvy age of 11 already has a bookshop. How did I intend to carve… Read more »

Okay, you’ve found this blog post, so we’ve done our job. This right here is content marketing. Chances are, you already know it can drive organic traffic or help you generate leads at a lower cost than other advertising models. The question is, how?  Well, you’re in luck. In a digital marketing agency like Brafton,… Read more »

Content marketing isn’t a niche idea or a hidden secret. Your competitors are doing it and, chances are, so are you. This raises an interesting challenge: If everyone has content, how can you make sure yours stands out? Allow me to start my answer by stating that I love the written word — if I… Read more »

While charities are committed to supporting people or specific causes, simply relying on noble intentions isn’t enough in today’s digital era. You need strategic storytelling to amplify your mission and ignite change — and that’s where content marketing steps in. At Brafton, we know that teams dedicated to helping others need support themselves. We’re here… Read more »

In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality…. Read more »

While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their search for a law firm online. Despite this, the number of attorneys who report they have a website dropped from 94% in 2022 to 87%… Read more »

Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely capable of understanding these cues from others. That’s not to mention everything else that reveals stuff about you: clothing, art, the car you drive, even… Read more »

Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.

Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for fashion brands, realtors and musicians, but here we are. With the introduction of the Vision Pro, yet another tech giant… Read more »