On Wednesday, Nov. 2, advertisers will flock to New York City to learn what’s new and what they can expect from advertising technology in the year to come at ad:tech 2016. This two-day event is jam-packed with loads of useful information for anyone looking to build a content marketing strategy – the key is knowing which sessions will provide the most value.
Below are our top picks for the sessions at ad:tech 2016 every content marketer should have on their radar:
Spotlight on SnapChat
by Saba Sedighi of iStreamSocial
Wednesday, Nov. 2 from 9:45-10:15 a.m.
We’ve said it in the past and it’s worth iterating a second time – SnapChat’s model of social media is the best indicator marketers have for where social media marketing is headed. This session promises to provide marketers with the tools they need to build an effective and engaging strategy on this up-and-coming social network. It’s the perfect opportunity for marketers in highly competitive social spaces looking for new and interesting ways to make their brands stand out from the crowd.
Keynote: The Epic Battle for Consumer Attention in an Always-On, Media-Fragmented, Multitasking Digital World
by Geoff Ramsey of eMarketer
Wednesday, Nov. 2 from 11:35-12:15 p.m.
As your audience continues to compete with the goldfish for the shortest attention span, your job as a marketer grows increasingly tiresome. This keynote promises to engage the audience with an energetic speaker who will provide a roadmap for how you can capture and retain your audience’s attention.
Keynote: Mondelez International and Its Fearless Move to Content
by Laura Henderson of Mondelez
Wednesday, Nov. 2 from 3:45-4:30 p.m.
Unsure of how content marketing can benefit your niche business? After this session, you’ll be plotting new ways to leverage quality content to promote your brand. Mondelez, a packaged good company, knows that in order to capture your audience’s attention, you need to have a solid content plan in place that will get you where you need to be. Laura Henderson, the Global Head of Content and Media Monetization, will reveal the content marketing strategy she plans to execute for Mondelez in the coming year.
Spotlight on Social Good: Building Effective Social Good Campaigns
by Amber J. Lawson of Good Amplified
Thursday, Nov. 3 from 9:45-10:15 a.m.
No one is debating the fact that in order to get results, your content marketing strategy needs a social component. It’s one thing to build a social strategy for your company to promote your culture and products, it’s another to demonstrate the role your company plays in the greater community. In this seminar, you’ll get tips on how to choose the right nonprofit to partner with to help grow your brand’s social media presence.
Keynote: How to Meet the Demands of an Ever Changing Customer: Insights From Leaders in the Media, Marketing and Content Business
by David Cohen of MAGNA, Marianne Gambelli of Horizon Media, Barry Lowenthal The Kitchen Media, Peter Naylor of Hulu and Dawn Ostroff of Conde Nast
Thursday, Nov. 3 from 10:30-11:30 a.m.
This session should be a no-brainer for content marketers. We now live in a world where everything from a cat video to a major media commercial is vying for your audience’s attention. Modern marketers need to be bold and push the limits in order to stand out from the crowd. Attendees will leave this session with takeaways on how to best handle the shifting media industry.
Listen Up: Search and Social Media as the Foundation of Modern Marketing
by Scott Linser of iCrossing, Sarah Kirchner of Kennith Cole, Eddie Latour of LEGO and Pablo Slough of Google
Thursday, Nov. 3 from 11:45-12:15 p.m.
One of the best ways to make sure you’re hitting the right notes with your consumers is asking them for feedback, right? In the consumer-to-business (C2B) world, this can be easier said than done. In this session, the speakers will share some methods forward-thinking brands are employing to better understand their consumers via social and search.
A Session with SheKnows Media: Branded Content and Native Advertising, The Miracle Mix
by Elisa Camahort Page, Naama Bloom and Reshma Gopaldas of SheKnows Media
Thursday, Nov. 3 from 12:30-1:15 p.m.
If you haven’t been seeing“native advertising” everywhere, brace yourself – this is going to be a huge topic in the year to come. Native advertising experts from SheKnows Media, who have built an entire brand around the concept, will provide attendees with a solid understanding of why native advertising should be on every content marketer’s radar. Plus, they’ll show you how to do it effectively.
Where is the Puck Headed… The Future of Media and Advertising Investing
by Mark Kapczynski of the UCLA VA Fund, Mike Lasalle of Shamrock Capital Advisors, Warren Lee of Canaan Partners and Dan Chen of Siemer & Associates
Thursday, Nov. 3 from 2:30-3:15 p.m.
Marketers tend to be somewhat verbose (I am guilty as charged), speaking often of ideas and “best-practices” but with little follow through. This session features three leading advertising industry investors who literally put their money where their mouth is. They will reveal which emerging forms of media they predict will have the most return on your investment in the year to come.
Ad:tech will take place at the Javits Center on Nov. 2-3 in New York City, and it’s expected to attract hundreds of attendees from a variety of industries and as many as 68 different countries. We’re sending Matthew Driscoll, Elise Yafet and Sean Greene from our team of expert content marketers to give ad:tech attendees a chance to learn more about Brafton’s services. Our crew will be stationed at Booth 603, so stop by and learn more about how Brafton can provide your brand with content to fuel your digital marketing efforts.