Just a few words our teammates have used to describe Colleen Saville: “Saville sets herself apart from others by going that extra mile to hit every one of her clients’ needs. And being super tall gives her a great bird’s eye view of marketing strategies – she’s the condor of Brafton.”
Whether she’s digging into special projects, like learning more about for-print design and paid social, it’s the constant learning curve that’s helped shape Colleen’s experience as a strategist.
“Self-awareness might be the single most important skill needed to succeed in this role,” Colleen said. “You have the best chance of getting what you want – from the client, production, or even your superiors – when you understand what they care about and why. You can only do that successfully, I think, by understanding yourself first.”
And we’d say Colleen’s got a pretty good hold on this. She’s analytical with client data, but when it comes to her teammates, her strengths stem from her tenure as a project coordinator at Harvard. Our content writers have said they appreciate her hands-on approach and her accessible nature: she bounces around the office to sit with different departments and she’s known for bringing strong ideas to the table.
Learn more about Colleen in our Brafton Q&A:
Q: As a kid, what did you want to be when you grew up?
I’ve always been naturally curious about other parts of the world, so as a kid becoming a flight attendant seemed like a logical next step.
Q: What is your most treasured possession?
I went to Ohio State my freshman year for rowing as a coxswain, and that spring we won the Big Ten Championship as both a boat and a team. It was an incredible experience. Each member of the Varsity 8+ was given a Big Ten ring, which, despite transferring to Northeastern the following year, I still wear everyday.
Q: Which day of the work week are you the most productive?
I work best in the morning on no particular day of the week.
Q: What’s your favorite type of content – personally? What’s your favorite content type to recommend for clients?
I have a lot of respect for all of our teams, but am personally drawn to infographics, and in turn, seem to recommend them most often. I love the concept of distilling complex ideas into clear visuals, and I am (s-l-o-w-l-y) learning Illustrator so I can make my own (very basic) graphics, too.
Q: What do you consider your greatest achievement?
Putting myself through college via rowing.
Q: Have any “hidden talents”?
I’ve been told I have a knack for impressions, though they need to fit naturally into a story, unprompted.
Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?
I haven’t had cable in years, which is a shame because I’d really love to watch more TV, but in the past people have called me Lorelei Gilmore. I think because we both like coffee and have brown hair.
Did you hear? We’re hiring content marketing strategists! Learn more here.
