Employee Spotlight: Meet Kristen, Senior Social Media Manager

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Kristen's sharing what it's like to work on Brafton's social media team in this week's Employee Spotlight!

At Brafton, our social media team works so well together they consider themselves a family unit. And with that family dynamic, they’re lucky to have a “mother figure” like Senior Manager Kristen Fritz.

Kristen joined the Brafton social team at the start of 2011, back when they were still gaining knowledge about the fast-growing industry. She started out in an entry associate roll, but quickly rose to a management position, based on her strategic knowledge and leadership abilities.

Now she’s responsible for our team of social strategists and associates, training and hiring, and works with potential clients to help brainstorm strategies.

“When you work at an agency it’s nice being able to rely on your teammates for advice or help on a challenging strategy,” she said. “Plus, my team is so fun to work with and sit next to. Some of them call me ‘Mom’ actually, which I think is a compliment.”

When bringing on new teammates to such a close-knit group, Kristen said it all comes down to finding someone who will be a good fit for the team as a whole. (Did you know we have a fall internship opening?)

“If you’re spending a pretty big chunk of your life in an office setting, you want to surround yourself with good people,” she said. “When I’m interviewing candidates, I always ask what they enjoy reading to keep up with digital marketing trends, what brands they like and dislike online.  It’s the best when I meet and work with people who really get fascinated about something. That fervor and excitement can translate into a positive workplace where everyone learns something different from each other, and I think that’s important.”

Learn more about Kristen in our Brafton Q&A:

Q: As a kid, what did you want to be when you grew up?

My earliest recollection is that I wanted to be a school teacher. We had “career day” in elementary school and I dressed up as what I thought looked teacher-y. I carried around a fake apple (found out later it was a fake tomato). There was that time I consistently pretended to be a stewardess, too. I even had a life-vest laying around the house that I would use when demonstrating what to do in case of an “emergency crash landing”

“My coworkers and clients are really important to me. When my teammates are happy and my clients are pleased with what I’m doing, that’s really personally fulfilling.”

Q: What do you think is the most important quality needed for success?

Confidence, hard work and determination. If you don’t feel passionate and believe in what you’re doing, no one else will either.

Q: What do you value most in a job?

My coworkers and clients are really important to me. When my teammates are happy and my clients are pleased with what I’m doing, that’s really personally fulfilling.

“When you work at an agency it’s nice being able to rely on your teammates for advice or help on a challenging strategy.” 

Q: What is your most treasured possession?

My cord tacos (it’s a long story).

Q: Which day of the work week are you the most productive?

Fridays usually, but each week it varies.

Q: What’s your favorite aspect of your job?

This sounds incredibly lame, but I love having extra time to organize my emails. Morning Starbucks outings with the team are always a good time, too.

Q: What do you consider your greatest achievement?

I enjoyed growing up in Florida but sometimes it felt too sheltered, so I decided to go out of state for college (Emerson College). I loved Boston so much that I stayed after graduation and got my own place. I think the fact that I established a life here is an important achievement.

CRG SocialQ: Have any “hidden talents”?

This may seem weird, but my farsighted vision is spectacular and I’m a big logo nerd. Ever since I was a kid, I’d be blown away by planes and aviation in general. Here’s the talent though: I would watch planes in the sky that were very distant and be able to tell what airline it was based on the colors and logo.

Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?

Probably Elaine Benes from Seinfeld. Her character has a lot of good quips and there are a few Elaine personality traits that I identify with. Plus we’re both pretty bad dancers.

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Molly Buccini is Brafton's marketing communications coordinator. She joined the team with a background in digital journalism and community engagement. Likes: All things Boston, beaches and black labradors (especially her own).
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