She’s a accomplished musician, an entrepreneur with a successful clothing-line, and that’s just talking about her talents outside the office. On the job, Brafton’s manager of content marketing Lori Kirk is a wealth of industry knowledge who’s appreciated by both her team and our clients.
Alongside mentoring and supporting a team of strategists, part of Lori’s job is to stay up to date with Google’s algorithm updates and the latest search trends, in order to create the most relevant and effective strategies.
“We’re always watching the latest Matt Cutts videos or working to help one another fill in the gaps, and I think that’s where Brafton really sets itself apart from other companies,” Lori said. “Whether you work in production, sales, account management or even operations, everyone is constantly helping one another learn about new products or techniques, which makes Brafton a very encouraging and exciting place to work.”
Always willing to share her knowledge with the class, Lori’s consultancy experience has made its way onto Brafton.com, through written blog posts, and appearances in our Connected Content video blog and 12 Days of Content series.
Since Lori’s start with Brafton back in 2012, she’s learned it’s most important to be adaptable to the ever-changing content marketing industry.
“If you’re going to work in the world of the SEO you have to get used to change,” she said. “You can start a job at any company and be perfectly fine going through the bare minimum motions but that’s not a challenge. To have the opportunity to work at a place like Brafton, a leader in a space that is constantly changing, you’d have to be crazy not to take advantage of all of the knowledge being passed around on a daily basis.”
Learn more about Lori in our Brafton Q&A:
Q: As a kid, what did you want to be when you grew up?
Honestly, I was convinced I was the next Mariah Carey when I was a kid. After I realized the Soul Train was leaving the station, I started to become interested in sociology and psychology which is really at the core of all marketing. As an adult, it actually makes perfect sense to look back and see how I ended up where I am today.
Q: What do you think is the most important quality you need to have for success?
A good attitude. It’s amazing how your perspective can change your reactions to a situation. The ability to roll with the punches and not crumble at the first sign of trouble can tell you a lot about a person.
“I would be completely unhappy doing mindless tasks every single day. If nobody challenges you, how can you expect to learn anything new?”
Q: What do you value most in a job?
I value growth above everything else. I would be completely unhappy doing mindless tasks every single day. Where some people would see a job in account management as stressful, I actually get excited about the opportunity to fix a problem and show a client what we can do. Brafton expects a lot from its account management team but that is part of the reason why I enjoy the challenge of managing my own CMS pod. If nobody challenges you, how can you expect to learn anything new?
Q: What is your most treasured possession?
When I was 8, I had the raddest New Kids on the Block comforter. I have no shame in saying that at age 29, I still refuse to throw it away and keep it in the trunk of my car as my “emergency blanket.”
Q: Which day of the work week are you the most productive?
Believe it or not, I get incredibly pumped up on Mondays. It’s the start of a new week and Monday is when I plan all of my meetings
Q: What’s your favorite aspect of your job?
As a manager, I love being able to help people on my team or in other departments. I still enjoy managing accounts and working with clients’ strategies, but my favorite aspect of my job is being able to be a resource to help others do their jobs better.
Q: Have any “hidden talents”?
I can spin a basketball or soccer ball on anything sharp like a pen, pencil or even a knife. I have no idea how I discovered this.
Q: If Brafton were a TV show, which character – from any sitcom, drama or reality show (of any time period) – would represent you?
Louise from Bob’s Burgers.
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