The Brafton Blog

Imagine this:  You’ve had a million-dollar idea sitting in your back pocket just waiting for the right time and resources to realize it.  Then one day, you’re taking the elevator up to your office when the door dings early. Suddenly, in walk Mark Cuban, Barbara Corcoran and Kevin O’Leary (or whichever “Shark Tank” sharks are… Read more »

No matter the personal opinions you hold about software as a service (SaaS), the allure of the business model has been around for a while. Why? Because it can offer some hearty benefits, especially for your marketing team and remote workers. With more people working from home than ever before, SaaS marketing tools enable collaboration… Read more »

What is content creation without a workflow? Quite likely, a flurry of email attachments passed back and forth beneath a cloud of frustration. It probably involves confusion around creative direction, due dates and task ownership as well — which today’s marketing teams simply can’t afford.  In a world where attention spans are fleeting and competition… Read more »

Good news: You don’t have to be a creative writing expert to tell a great story. Bad news: Anyone can write a blog post, type something up for social media or slap together a storytelling presentation. You’ve got a lot of competition for your target audience’s attention — and, worse yet, oversaturation means website visitors… Read more »

When you designed your current website, you probably looked at it the way I look at every pop culture reference I put into marketing content — that is, with immeasurable fondness and a little bit of pride. After all, that website was your baby. You found examples and inspiration, followed all the best practices, considered… Read more »

Marketing is complex. There are a lot of moving parts across creative teams such as design, copy production, SEO, PPC and more, which can make production and coordination confusing if everyone’s not on the same page. Streamlined communication across multiple teams and stakeholders is paramount for success. Who’s responsible for what? Where can internal stakeholders… Read more »

The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets.  For some teams, December ends in a flurry of activity (amid actual snow flurries). Other teams enjoy a low-key lead-up to the end of the year.  Whichever… Read more »

The golden arches. The red-and-white bullseye.  These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can be pretty overwhelming when it comes time to build your brand color palette.  And when you’re competing in a kaleidoscope of Technicolor marketing, it’s not… Read more »