The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Content Marketing Jessica Barker

7 Marketing Must-Reads for the Holiday Season

The holidays are in full swing. Marketers around the world are drafting New Year’s resolutions for bringing success to their brands and leveling up their own skill sets.  For some teams, December ends in a flurry of activity (amid actual snow flurries). Other teams enjoy a low-key lead-up to the end of the year.  Whichever… Read more »

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Graphics Jessica Barker

How To Choose Brand Colors That Pop

The golden arches. The red-and-white bullseye.  These ultra-iconic logos wouldn’t be quite the same without a splash of color. And neither would yours. But the endless spectrum of options can be pretty overwhelming when it comes time to build your brand color palette.  And when you’re competing in a kaleidoscope of Technicolor marketing, it’s not… Read more »

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google october core update
SEO Ben Crosby

Google’s November Core Update

On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is uncommon, but Google also has different core systems in its ranking process. As Google’s developers noted in a Q&A session, “This month’s core update involves… Read more »

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