The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketing Communication Planning Frameworks: Maximizing Your Marketing Efforts
Marketing communications planning frameworks help marketers organize, develop and distribute key information to stakeholders and their target audience. Without them, people who should be informed remain unwillingly ignorant, which can damage ROI and weaken relationships. Here, we’re talking all about marketing communications planning frameworks, including what they are, how to build one and the power… Read more »
Marketing Strategy vs. Tactics: The Essential Distinction You Must Know (Infographic)
Marketing strategy vs tactics: They sound similar but have important differences. Find out how to effectively reach your goals.
Mastering the Marketing Elements with Beatriz Kaori Miyakoshi Lopes
Meet Beatriz — Project Manager, occasional writer and all-around hero. See how she’s mastered all the marketing elements like a proper Avatar!
10 of the Best Email Newsletters in 2024 (Infographic)
Take a look at some of the best company newsletters in marketing and learn how to create, structure and distribute your very own.
The Power of the Quarterly Marketing Plan: Templates, Tips and More
How to build, and stick to, a quarterly marketing plan that helps you set goals, track KPIs and improve outcomes.
Effective Marketing Message Examples & How to Build Your Own (Infographic)
Powerful brand messaging is essential to better lead generation. Craft your own following some of our favorite marketing message examples.
Everything You Need To Know About GA4 Engaged Sessions
GA4 engaged sessions are one way to measure website activity and visitor intent. Learn how to use this metric for your marketing with this guide.
Google’s October Core Update
The October update wasn’t officially completed until the 19th, but you likely noticed fluctuations in your website’s search rankings starting after the announced launch date of October 5th. These core updates from Google often cause shifts in rankings, but is it cause for alarm?
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