The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Only Marketing Platform Definition You’ll Ever Need (+ How To Choose Yours)
Brush up on the best marketing platform definition — plus examples, features, benefits and how to choose one for your business.
3 Tactics to Master Website Content
Great website content writing can elevate web pages, improve site ranking and drive organic traffic. Here’s what you need to know.
What is an SEO Company and How Do They Work?
Your business can’t reach its potential if no one can find you. That’s an obvious statement, but an important one, and one that demands a response. In today’s digital-first business climate, how can you make your company discoverable online? The answer lies in search engine optimization (SEO). This is a pillar of the modern marketer’s… Read more »
Content discovery 101: Everything you need to know
Let’s take a look at the basics of content discovery and various tools and sites that marketers can use to reach their target audience with great content.
Marketing Communication Planning Frameworks: Maximizing Your Marketing Efforts
Marketing communications planning frameworks help marketers organize, develop and distribute key information to stakeholders and their target audience. Without them, people who should be informed remain unwillingly ignorant, which can damage ROI and weaken relationships. Here, we’re talking all about marketing communications planning frameworks, including what they are, how to build one and the power… Read more »
Marketing Strategy vs. Tactics: The Essential Distinction You Must Know (Infographic)
Marketing strategy vs tactics: They sound similar but have important differences. Find out how to effectively reach your goals.
Mastering the Marketing Elements with Beatriz Kaori Miyakoshi Lopes
Meet Beatriz — Project Manager, occasional writer and all-around hero. See how she’s mastered all the marketing elements like a proper Avatar!
10 of the Best Email Newsletters in 2024 (Infographic)
Take a look at some of the best company newsletters in marketing and learn how to create, structure and distribute your very own.
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