The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Writing an eBook: What You Need to Know
Writing an eBook is a great way to kick-start your lead generation campaign. Here’s how to begin.
What Is an Image Sitemap? (And Do You Need One?)
An image sitemap helps search crawlers understand the visual content on your site. Here’s how to use one to your advantage.
What is a Brand Ambassador? Here’s Everything You Need to Know (Infographic)
Ready to reap the benefits of a brand ambassador program? Here’s what you need to know about these partnerships and how to kick off a successful one.
Pepsi’s Marketing Strategy: 4 Lessons From 6 Decades of Advertising (Infographic)
Pepsi’s marketing strategy has evolved over the years, giving marketers of all disciplines plenty of inspiration.
What Is Position Zero (P0)? Your Guide to Boost Your SEO Strategy
Find out what position zero, or the featured snippet, is on a search engine results page, and why it’s a good thing to achieve this status.
8 Types of Podcasts: The Complete Guide to Audio Content Marketing (Infographic)
Explore the role of podcasts in engaging new segments and why they’re a powerful tool in today’s content landscape.
A Complete Guide of Voice Search for SEO and Content Marketing
Learn how to adapt your content and marketing techniques to voice-based queries.
What Are the 4 Stages of the Inbound Marketing Methodology? (Infographic)
How do you go from inbound lead to inbound sale? Learn how in this guide to the four stages of the inbound marketing methodology.
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