• 10 need-to-know Instagram facts (+ 4 steps to a winning Insta-marketing strategy)

    The best time to post on Instagram, the most popular filters and more in this quick guide to Instagram marketing.

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    Looking forward: What is the physical web and how will it change digital marketing forever?

    The physical web is coming, & we’re likely to see major shifts in how users engage with content & services on the internet. Here’s what you’ll need to know.

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    2 common pain points of creating buyer personas

    The process of creating buyer personas involves research and planning for the best possible outcome, making it essential to approach it tactfully.

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    Top free analysis tools for your social media strategy

    Social media marketing can bolster a strong digital marketing strategy, and having the right (free) tools to learn more about your social efforts will help generate bigger, better results.

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    Audit (and improve) your site’s SEO with conversions and engagement in mind

    A good site will likely have a healthy SEO. A great experience can lead to a high CRO. Here’s our checklist to evaluate your SEO, with conversions in mind.

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    Idiot-proofing content marketing in 3 steps

    It’s been well over a decade since all things digital marketing became “the thing you need to do,” and yet somehow companies still dump tens of thousands of dollars into… Read more »

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    8 ways content marketers make mistakes that waste their efforts

    Staying ahead of these 8 common marketing mistakes can save you time and money, and help to keep your customers engaged.

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    Behind the content marketing scenes at Brafton with Strategist Hunter Moss

    What it’s like to be a Brafton content marketing strategist, from the perspective of Chicago-based account manager Hunter Moss.

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    Is there an optimal length for blog content?

    Are you attracting new audiences or building your relationship with potential customers? Your content length determines how people interact with your site.

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    5 marketing results that prove the value of video blogging

    A look at one Brafton client’s video blog success, plus a few examples of different approaches you can take for video blogging.

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