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Juggling with Julia: Life, Lens and Projects at Brafton

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Meet Julia Hergart, Brafton’s senior project manager who expertly juggles work, hobbies and the ever-shifting world of digital marketing.

Are You Adding New Information to the Web? Or Just Summarizing?

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Discover the power of original content creation and research to gain brand authority and backlinks. Learn best practices to inspire your approach.

Learn How To Fix an Unsecured Website + Expert Tips

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Learn about the risks of an unsecured website and discover how to safeguard your online presence and visitors.

Rows, Columns, and Beyond: Embracing the Grid and Knowing When to Let Go

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As we continue to evidence so many advancements in the world of technology, it’s worth pondering: What’s the deal? Why are we so drawn to spreadsheets? And more importantly, when should we look beyond the grid?

How To Utilize AI in Content Marketing (While Keeping Your Content Original)

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It’s a buzzword that stirs up a mix of excitement and apprehension. Although AI sparks many debates, the truth is, AI can be used to your advantage.

Top 10 CDP Use Cases For Your Marketing Team

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Enhance your customer experience and their overall journey with these seven essential CDP use cases.

Why Content Marketing Doesn’t Work (and How To Make It Work)

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Content marketing projects have completely burned some people. At the same time, others have seen downright incredible success from effectively wielding their content.

How to Build an Effective B2B Content Marketing Strategy

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Ace your B2B content marketing strategy and shine in the spotlight with these tips. Here’s how.

How Often Does Google Analytics Update? What To Know (and When To Act)

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Google Analytics updates every 24-48 hours, so your strategy planning must work with that. Here’s how.