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Content Marketing vs. PR: What’s the Difference?

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Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely […]

Cool email signatures for marketing your brand

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The marketing value of email signatures is often overlooked. When optimized, they can support nearly any conversion goal.

SEO

3 Clarifications About Google’s March 2024 Algo Updates

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It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a […]

SEO

A Complete (and Actionable) Google Update History Timeline

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Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.

Finding Your Focus: Why Point-Of-View Matters in Content Writing

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Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about […]

4 LinkedIn Best Practices to Help You Stand Out

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Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to […]

How to Create a One-Pager Template That Wins Business (Infographic)

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A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.

Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor

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There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And […]

GA4 Views: What Are They and Have They Changed Since Universal Analytics?

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To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But […]