Category: Blog

Brafton outlines strategies to enhance your content marketing campaigns with non-branded key phrases. Read this ›

White papers can be valuable components to any SEO strategy. These documents build organic links and help position publishers as authorities in their fields. Read this ›

From SMX and SES to the latest Webmaster video from Cutts, March’s content marketing insights on graphics and SEO can regine your strategy. Read this ›

Is your website content targeted at getting readers to move conversations offline? Businesses must take proactive steps to improve their phone conversions if they want to create cross-channel campaigns. Read this ›

Marketers strive to improve their content marketing campaigns, but too often brands focus entirely on metrics and not the underlying strategy. Read this ›

Facebook’s new News Feed can help content marketers get their high-quality media in front of the right people, but it’s essential to understand the redesigned features first. Read this ›

Social chatter takes place every day, and businesses that spark worthwhile conversations online can drive sales. According to a J.D. Power and Associates study, 87 percent of surveyed consumers indicate that social engagement positively impacts their likelihood to purchase from brands they’re connected with online. With data-driven initiatives becoming standard practice, brands must adopt an [...] Read this ›

Content marketing requires attention to detail, and when resources are cut, SEO progression falls, too. Read this ›

February marked the two-year anniversary of Panda, and Brafton reviews the month’s top content marketing news to give you insights on improving your strategies. Read this ›

Meagan Parrish, director of social media at Brafton, talks YouTube CTAs. Read this ›