The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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3 Clarifications About Google’s March 2024 Algo Updates
It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a look at some of the highlights in this month’s core algorithm update: 1. Helpful Content Updates Are Now a Part of the Core Algorithm Update… Read more »
A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
Finding Your Focus: Why Point-Of-View Matters in Content Writing
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about to start Whole30, you’re probably more jazzed about the second one. Why? It speaks directly to you. It offers up a dream scenario in which… Read more »
4 LinkedIn Best Practices to Help You Stand Out
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty force in the online professional networking game. So how do you harness that networking power?… Read more »
How to Create a One-Pager Template That Wins Business (Infographic)
A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.
Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an experienced… Read more »
GA4 Views: What Are They and Have They Changed Since Universal Analytics?
To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same functionally… Read more »
What is a Fintech Content Writer and How Do You Choose One?
In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance and technology, their ship name would be “fintech.” It works, right? Financial technology, or fintech, is a marriage between the financial services and tech industries…. Read more »
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