The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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12 Brand Positioning Statement Examples and Why They Work (Infographic)
What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia or a trend-setter like Outdoor Voices? Maybe your company doesn’t sell activewear, but you get the gist. Strong brand positioning gives your target audience a solid idea of who your brand is and why they should… Read more »
Finding Growth Through Change with Sean Weddell
Dive into the world of Sean Weddell and learn what took him from a CMS newbie to a senior member of the team in a matter of 18 months.
Football and Holidays: A Golden Marketing Opportunity
Football (or soccer depending on where you are) fans have been waiting with bated breath for the sport’s marquee tournament. In 2018, football’s biggest event racked up a viewership of 3.5 billion people. This year, some 5 billion folks (more than half of the human population) are expected to tune in. Marketers everywhere just perked… Read more »
10 Black Friday Marketing Ideas to Inspire Your Brand This Year
Make your Black Friday campaign one for the ages this holiday season. Consider these Black Friday marketing ideas for some seasonal inspiration.
Key Traits to Look For When Hiring Marketing Writers (Infographic)
Want your marketing content to dazzle and captivate your target audience? You need a top content marketing writer, and here’s how to spot one.
Ripping into Referral Business: The Gift that Gives Back
More clicks, business and good words spread about your brand? A referral program can supercharge your marketing strategy.
A New Way to Get Noticed on YouTube — Handles
YouTube just rolled out a new way to find an account — through its unique handle. But what is a YouTube handle, and how can your brand use this feature?
A Guide to the Best Inbound Marketing Software on the Market
From attracting prospects to transforming them into customers, you need the right tools to get the most from your inbound marketing campaigns.
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