The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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An Introduction to the Google Ads Auction Insights Report
The Google Ads Auction Insights Report is an important tool for marketers. If you’re unfamiliar with it or how it works, don’t worry — we’ve got you!
8 Ways To Find White Paper Topics Your Audience Wants To Read (Infographic)
Learn how to uncover topics and create content that’s best suited as a white paper.
How Isaac Norris Brings Southern Charm To Social
“My first few weeks at Brafton were incredibly smooth and welcoming. Here, I get affirmation and professional credibility, whereas with my own clients, I get to flex and experiment beyond the corporate world.” Likes, shares and follows give most of us a dopamine hit, but for Brafton’s Senior Social Media Strategist, Isaac Norris, they’re more… Read more »
8 Top Thanksgiving Social Media Posts and Campaigns [Infographic]
Get some inspiration for both your cranberry sauce and your marketing strategy with these top examples of Thanksgiving social media posts and campaigns.
Here’s Why Customer Marketing is The Future (+ 4 Examples)
As you’ve probably realized by now, marketing experts like you and me can do just about anything — like seeing the future. What’s that? You were sick on the day everyone else had prophecy lessons? Not to worry — I’m here to be your guide. I’ve even got an extra crystal ball you can use…. Read more »
15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
Hashtag Social Media — Spooky Season Edition
Hello (goodbye?), October!
Can you believe we’re almost through 2022? That’s horrifying in and of itself!
PPC vs CPC: Understanding the Difference & Setting Up Your First Campaign
Cost-per-click, or CPC, is the total amount each click on a PPC, or pay-per-click, ad will cost the marketer. We break down the key differences between them and even how to build a winning campaign for yourself here.
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