The Brafton Blog

A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.

There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an experienced… Read more »

To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But the good news is that a “new” feature in GA4, called “Data Streams,” has effectively replaced UA’s Views while offering much of the same functionally… Read more »

In internet culture, when two fictional characters are in a relationship (or everyone thinks they should be), they get a “ship name.” And if those characters happened to be finance and technology, their ship name would be “fintech.” It works, right? Financial technology, or fintech, is a marriage between the financial services and tech industries…. Read more »

Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.

As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field of search engine optimization (SEO). The guide, originally launched in 2008 as a 22-page PDF, has undergone several transformations over the years. However, with the… Read more »

Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s probably even more true for fashion brands, realtors and musicians, but here we are. With the introduction of the Vision Pro, yet another tech giant… Read more »

There’s one secret ingredient that makes every clickbait headline work … No, there isn’t, but you got curious, didn’t you? That’s why we’ll address one of the working mechanisms behind successful, and sometimes deceitful, blog titles, YouTube descriptions and social media captions. In this article, we’ll explore what a clickbait article is, how it works… Read more »