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It’s Not About the Importance of Marketing – It’s About the Importance of the Right Marketing

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Yes, marketing is important. But the right kind of marketing is even more important. Read on to learn why.

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MozCon 2019: 12 takeaways for creating THE best content on the web

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Didn’t make it to MozCon 2019? We’ve got your back. Here are our top 12 takeaways from the conference, complete with some of our favorite slides, quotes and stats from Andy Crestodina, Ruth Burr Reedy, Rand Fishkin and more.

Content Marketing Weekly: Post heatwave cooldown edition

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With the return of cooler temperatures, it’s time to sit down to some thoughtful industry insights that could give you plenty to think about in the second half of 2019.

Your healthcare marketing questions answered

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Interested in healthcare marketing? Here’s everything you need to know about this specialized sector of our marketing world.

The XYZs of generational marketing

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Understanding generational marketing’s role in your brand can help you make smarter business decisions.

Content Marketing Weekly: The payoff of inclusive branding

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Branding professionals unite! We’re here to guide you through the benefits of incorporating inclusive marketing into your brand strategy.

Alissa Herman: Star Illustrator, Seamstress and Library Evangelist

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Meet Alissa Herman, Brafton’s isometric design whiz and admirer of vintage clothing.

Sales and marketing strategy 101

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Your sales and marketing strategy is how your business targets, reaches, engages, influences and converts leads with digital marketing.

What is an email blast? (+ examples and use cases)

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In recent years, email blasts have grown more nuanced and thus more useful to content marketers.