The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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5 powerful branding examples to learn from
Not sure how to go big with your brand? We’ve gathered some branding examples from heavy-hitting B2B and B2C businesses to show you the way.
Demand generation marketing: The complete guide
Demand generation marketing encompasses everything you do to raise brand awareness and spark interest in your products and services. Through effective demand gen, you keep the marketing and sales pipeline filled.
Creating a writing style guide in 8 steps (A walkthrough)
A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.
How to live tweet an event (Everything you need to know)
How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.
December 2020 Core Update: A holiday surprise to SEOs, but is it a good one?
Google announced a final core update for 2020 on Dec. 3. Here’s what to know about this update, and what to expect.
8 must-try Instagram Story ideas
Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.
6 inventive content marketing ideas we made happen in Q4
6 of the most inventive (and adaptive) pieces of content we’ve created in the past few months.
Powering your brand perception with content marketing: A complete guide
Brand perception is how customers see and evaluate you. While it is consumer-driven, content marketing plays an important role in reinforcing it.
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