The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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How doing nothing helped us earn a featured snippet
This sidewinding story about search intent, SERP analysis and one very confused search engine serves as a valuable SEO lesson.
7 Questions Marketers Should Ask Their Sales Team (W/ Follow-Up Questions)
Marketing and sales alignment is always beneficial for a company, but not always easy. Start collaborating with your sales team effectively by asking these key questions.
4 Ways to Make Marketing Videos While Staying Socially Distant
2020 was supposed to be the year of video marketing. It still can be. Here’s how to make live-action and other types of videos for your audience right now.
Where Did Your Website Traffic Come From? Attribution Methods for 4 Types of Campaigns
Differentiating between the successes of various marketing campaigns is essential. Here’s how to measure which campaigns brought the most traffic to your website.
How to conduct a comprehensive marketing audit (infographic)
A marketing audit encompasses every facet of your brand’s online and offline presence, from SEO to social media to physical branding. Taking the insights you learn from an audit can transform your business into a more efficient and targeted marketing machine.
What’s the best way to end an email? Here’s our 6 best sign-offs
Struggling to find a proper close to your email? We’ve got ideas for all sorts of professional and personal communications.
Email drip campaigns explained
There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.
How to use a newsletter to drive marketing and business goals
Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.
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