Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Venturing into SEO without the traditional anchor of link building offers a refreshing approach to digital marketing. Often, the focus on acquiring backlinks and guest posting overshadows other vital elements like quality content, internal links and user experience optimization. This shift in focus opens up a spectrum of strategies that can enhance a site’s visibility… Read more »
In a groundbreaking update, Google has launched new features aimed at enhancing the online visibility of educational courses. This initiative, effective as of November 15, 2023, marks a significant shift in how course information is presented on Google Search. Enhance Course Discovery With Structured Data Google’s latest feature encourages course providers to use enriched structured… Read more »
On November 2, Google announced its next Core Update to the search algorithm, marking the second significant update in the last two months. This sort of frequency between updates is uncommon, but Google also has different core systems in its ranking process. As Google’s developers noted in a Q&A session, “This month’s core update involves… Read more »
Technical SEO is like engine maintenance for your website. You won’t get very far without it.
Voice Search Optimization (VSO) is revolutionizing the digital marketing and Search Engine Optimization (SEO) landscapes. With the rise of voice-activated devices like Google Assistant, the way we search the web is undergoing a transformation. If you’re a marketer looking to stay ahead of the curve, join us as we unpack the intricacies of VSO and… Read more »
Your business can’t reach its potential if no one can find you. That’s an obvious statement, but an important one, and one that demands a response. In today’s digital-first business climate, how can you make your company discoverable online? The answer lies in search engine optimization (SEO). This is a pillar of the modern marketer’s… Read more »
The October update wasn’t officially completed until the 19th, but you likely noticed fluctuations in your website’s search rankings starting after the announced launch date of October 5th. These core updates from Google often cause shifts in rankings, but is it cause for alarm?
Find out what position zero, or the featured snippet, is on a search engine results page, and why it’s a good thing to achieve this status.
Learn how to adapt your content and marketing techniques to voice-based queries.
Understand the impact of Google’s Helpful Content System on your website’s ranking and discover actionable strategies for long-term success.