Turning creative strengths into strategy with Brafton’s content marketers

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Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to each client’s strategy – from “small mom […]

Meet Hollie. She’s a senior content marketing strategist in our Chicago office, and she’s known for bringing a high level of detail to each client’s strategy – from “small mom and pop shops to huge corporations.” Her success stems from what she describes as her “true desire to learn more within the industry.”

Joining the Brafton team in early 2013, Hollie said she was attracted to the strategist position immediately because she saw the opportunity to “use a logical approach to creating different types of content and best leveraging them for our clients.”

“Content marketing is a relatively young field, so there’s always new industry updates coming out,” she said. “Google algorithm updates, staying on top of new media trends and more is crucial for a new strategist – but it’s fun too, so I definitely recommend it!”

One of the things she most loves about Brafton? The camaraderie she feels with her fellow strategists, and how she feels appreciated by peers and managers for her unique contributions.

“Brafton is really good about setting goals unique to the individual,” she said. “I’m not going to be held necessarily to the exact same standards as a co-worker because my skillset or my performance may be different. That said, there’s a lot of support within the group, so if I ever need strategy support, they’re instantly at my side and helping me”

Want to learn more about our account management and strategy teammates? Check out these related posts:

Content Marketing & WordPress: 2 peas in a pod (written by Hollie!)

Fuel your content marketing career: Meet Mike, writer turned content marketing manager

The evolution of content marketing jobs: Insights from a Brafton strategist

 

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Molly Buccini is Brafton's marketing communications coordinator. She joined the team with a background in digital journalism and community engagement. Likes: All things Boston, beaches and black labradors (especially her own).
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