The Brafton Blog

When you work on SEO, it’s easy to get lost — more often than people like to admit — in the weeds. Does this keyword have traffic potential? Is it topically relevant? Is the keyword difficulty too high? All of these matter, indeed, but before you start drilling down into the details of your keyword… Read more »

Imagine you’re a matchmaker in the digital marketing world, where instead of setting up a date, you’re on the hunt for a quality backlink. Yes, in the grand romance that is search engine optimization, link building is like sending a box of chocolates to your website’s crush, Google. But not just any gas station confections… Read more »

What does it mean to run a large-scale enterprise marketing program? What’s so unique about enterprise marketing? How do you get the most out of content marketing within a bureaucratic setting?

What is flywheel marketing and how does it differ from other marketing models? Learn how to generate leads and turn prospects into repeat customers here.

Think of your business like a rocking party and your customers as the VIP guests. You wouldn’t just blast a megaphone to get their attention; no, you’d mingle, offer them their favorite drinks — personalized service, right? That’s where customer relationship management (CRM) and email marketing strut onto the dance floor. Just like an imaginative… Read more »

I didn’t always know I would be a content creation expert for a digital marketing company. Actually, I dreamed of owning a bookshop on the Pacific Coast Highway. The problem is that the coastal tourist town I chose at the incredibly business-savvy age of 11 already has a bookshop. How did I intend to carve… Read more »

Wondering what you should prioritize for your SEO strategy? Or just looking for a way to set up an SEO campaign? We’ve got you covered.

In digital marketing, a conversion is the gold standard of user interaction. Technically speaking, it’s a measurement of people who have taken a particular action such as completing a purchase, signing up for a newsletter or filling out a form.  But I prefer to think of it as a transformation. From passerby to audience member;… Read more »