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Marketing Assets for Every Stage of the Sales Funnel (Examples + Infographic)

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Let’s look at each marketing asset’s role in the sales funnel, and unpack its value in the digital marketing hierarchy.

What does a copywriter do? (infographic)

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Copywriter, content writer. Po-tay-to, po-tah-to? Read on to get answers to this and other questions about copywriters’ roles in content marketing.

How to come up with creative content ideas

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Ever wonder where talented writers come up with their most creative content ideas? Take a look and try putting these strategies to work for your content.

5 of the best testimonial videos to inspire your own

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We’re firm believers in the marketing potential of each and every well-crafted video testimonial we’ve observed. Here are a few of our favorites.

The anatomy of a marketing ideation workshop (Infographic)

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Is “innovative thinking” a business process? You betcha.

5 keys to crafting a killer marketing case study

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A good case study gets its point across, but a great case study does so with style. Here are five key steps for producing a first-rate marketing case study.

What is a content writer? Here’s a day in the life

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Life as a web content writer is a commitment to discipline, good habits and creative self-care.

The Complete Guide to Data-Driven Content Development [Video]

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If there’s one rule in marketing, it’s this: Don’t make assumptions about your audience. Data can guide your content development efforts if you know how to find and interpret it correctly.

Creating a writing style guide in 8 steps (A walkthrough)

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A writing style guide is a reference resource for editorial content creators. It chronicles your brand personality and tone of voice.