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Content Marketing vs. PR: What’s the Difference?

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Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely […]

SEO

3 Clarifications About Google’s March 2024 Algo Updates

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It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a […]

SEO

A Complete (and Actionable) Google Update History Timeline

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Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.

GA4 Views: What Are They and Have They Changed Since Universal Analytics?

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To the chagrin of many (well, at least the ones who don’t know), Google Analytics 4 (GA4) doesn’t have the same fan-favorite “Views” feature that Universal Analytics (UA) has. But […]

How to Create a Project Communication Plan (+ Downloadable Template & Infographic)

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Looking to optimize your team and value but need a project communication plan example? We’ve got the info and template you need to get started.

SEO

Google Refreshes Its SEO Starter Guide: A New Approach for Beginners

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As of February 2, 2024, Google announced an update to its SEO Starter Guide. These changes aim to make the document more accessible and relevant for beginners in the field […]

Exploring the Impact: How Virtual Reality Could Change Content Marketing

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Back when “the two Steves” were working on the first Apple computer in a Los Altos garage, no marketer would’ve imagined their work would somehow affect their day-to-day business. That’s […]

The Inbound Methodology: Everything You Need To Know (Infographic)

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Discover the power of the inbound methodology. Learn how inbound marketing attracts, converts, closes and delights customers through valuable content.

SEO

The Commercial Value of Educational SEO: Addressing Common Marketing Misconceptions

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Once upon a time, we wrote a blog post that didn’t generate much attention. It should have, because it was a good topic and our writer did a great job […]