Social Media Marketing

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Did you know that 72 percent of social marketers say social content has helped them close deals? Social media marketing is important for branding, lead generation and sales.

Brafton’s content is ready-made fuel for social media conversations, and it can be integrated for seamless publication on Facebook, Twitter, LinkedIn and other networks. Our social marketing teams can also help you boost your fans and followers to maximize your content’s social reach. Social users see these relevant and interesting conversation threads – with your content at the root – and follow through to become new leads to your website.

“Brafton’s social media team has done an amazing job at building our presence both on Facebook and Twitter. Our followers have grown significantly and the articles that are being published are both intriguing and informative.”

Kacie Yano
Marketing Specialist
AcademixDirect, Inc.

Engaging social content

Nearly three-quarters of businesses with a social marketing strategy already use original content, so branded social content is a competitive must. Social media content also needs to be fresh and timely to attract users looking for real-time information – and repetitive content is one of the top reasons people stop engaging brands on social media.

Custom news, blogs and articles ensure that your brand offers unique, up-to-date posts. Brafton’s news content marketing approach is especially useful in providing social followers info on the latest industry developments.

Fuel for social conversations

Social content drives brand chatter, and 81 percent of marketers say it has been key to generating exposure for their businesses. This is why developing social content is already a top investment for marketers across industries.

Brafton’s custom content is created with the latest online trends in mind, so your content will be timely enough to generate chatter and make your brand part of the industry conversation. And news drives the majority of traffic to Facebook and Twitter, indicating that news content marketing engages social audiences.

SEO and inbound links

Social media marketing is an integral part of competitive search engine optimization strategies and key to driving traffic. As search engines (including Google and Bing) incorporate social data on results pages, the comments and social shares your content ignites can be critical to catching clicks.

Plus, compelling content on social sites magnifies inbound links. Nearly one in 10 consumers are “megaphones” who describe themselves as key industry influencers who share links to the information they find on social media. Inbound links signal a level of trust and quality in the destination material, influencing search engines to prioritize your pages above those of your online competition.

Overall, 62 percent of marketers say they’ve noticed improved rankings for core keywords as a benefit of social media marketing.

Relevant traffic and sales

When you engage consumers on social channels, they become acquainted with your brand before clicking back to your site. Social content helps you attract audiences who choose to engage your company and are probably informed about your industry. They’re more likely to be loyal to your business and make purchases.

Amplify your social media presence with Brafton content! Contact us for client examples.