Email Marketing News

Trigger-based email marketing is the "next step" for the critical e-commerce function of automated email communications, according to a sector commentator.

Writing on web resource <

A company's existing customers are a "precious commodity" who are the "best prospect" for a firm's next sale, according to the Local Online Marketing Association.

Presiden

Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found.

According to the study carrie

Receiving details about new products or offers would appeal to almost half of consumers, a new report has found.

Of the 500 people surveyed, 45 per cent said they would be "interested&qu

Companies should tailor the content of their email newsletters to each subscriber, an expert has advised.

Newsletter specialist Denise Cox explained that software is available which can creat

Businesses considering email marketing must remember that their online reputation is as important as their brand, an industry commentator urges.

Rob Thrasher, writing for email marketing agen

Targeted email marketing can be highly effective, despite its reputation suffering following a deluge of spam messages, an expert has commented.

Lawrence Ramsay, spokesman for

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