You want to create a diverse array of custom content to generate leads and fuel your sales cycle, and our graphic shows you how to do more with less.

Marketers are striving to create custom content at the scale that will keep their brands on top of search results pages and prospects’ minds. However, the value of content lasts beyond the initial publication date. Creative marketers can save time and resources by investing in high-quality formats that can be repurposed into value-added assets. 

Brafton’s infographic shows the content lifecycle and explores how marketers can reuse the work that goes into one resource to fuel a results-driven content strategy.