Monday, 20 Apr 2009 17:09
A change in Google's algorithm may mean companies using search engine optimization may also need to change
It appears that Google is set to make a change to its algorithms after some recent black hat
search engine optimization (SEO) attacks have resulted in the manipulation of search rankings.
In recent weeks, cybercriminals have used black hat search engine optimization (SEO) techniques targeting people searching for major automobile companies including one with more than 1 million malicious links targeting Ford Motor Company, according to
PandaLabs.
But Jason Lee Miller of
WebProNews says these recent attacks have forced Google's hand into making changes to its algorithm which will attempt to put an end to these malicious techniques.
Miller says a Google representative who spoke to WebProNews on condition of anonymity said the new change will make sure that these spam attacks don't happen "nearly as often."
"Obviously if Google fails to do something about this manipulation, users will lose trust and the good ole days of Google would be over fast," writes Miller.
It's unclear just what kind of change the search engine giant will make, but any change could possibly affect the search engine optimization (SEO) of many companies around the world.
