Existing customers a "precious commodity"
A company's existing customers are a "precious commodity" who are the "best prospect" for a firm's next sale, according to the Local Online Marketing Association. Full Story
Email marketing 'boosts profitability'
Email marketing can be "key" to a company's profitability, it is claimed. Full Story
Personalized email marketing '57% more effective'
Targeting email marketing at specific groups of customers can make it 57 per cent more effective than non-personalized marketing efforts, a new report has found. Full Story
Email newsletters 'connect with customers'
Maintaining an effective email newsletter can allow a company to connect with its customers and reinforce its brand, an online marketing expert has explained. Full Story

Email newsletters 'should be tailored'
Companies should tailor the content of their email newsletters to each subscriber, an expert has advised. Full Story
Email marketing 'appeals to 45%'
Receiving details about new products or offers would appeal to almost half of consumers, a new report has found. Full Story
Consumer power 'will affect email marketing'
Consumer empowerment enabled through technology is going to have a dramatic impact on the way firms operate online over the next five years, it is predicted. Full Story
Email achieves 'high ROI at a low cost'
When compared to other marketing channels, email has the highest return on investment (ROI) and the lowest costs, one expert asserts. Full Story

Archived News

Email Marketing News