Jeff Baker
As Brafton’s Chief Marketing Officer, Jeff spearheads our internal marketing efforts and makes sure our brand always adheres to the latest content marketing best practices. On top of helping direct our content marketing strategy and execution, he also hosts Brafton’s “Above the Fold” podcast.
Outside of his work in the digital marketing industry, Jeff is something of a woodworker, carving sculptures, jewelry and more by hand.
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Recent Work
HR Industry Content Marketing Benchmark Report for 2022
“How do we measure up to our competitors?” We’ve been asked that question hundreds, if not thousands of times. And more often than not, our answers are anecdotal and unscientific. […]
How To Write Email Copy That Works
Here’s the thing about email marketing: Nobody cares what you have to say. Case in point, check out this cold email I received today: Did you care what was in […]
How to Measure SEO’s Impact on B2B Revenue
By the time you finish this guide, you’ll have the tools to calculate SEO’s impact on your business.
SEO and Content Marketing Guides
- How to Do Keyword Research
- Content Distribution
- Google Analytics Real Time
- How to Create Campaigns In Google Analytics
- How to Measure Content Marketing ROI
- How to Create Personas
- Understanding Google Analytics Conversions
- Understanding Google Analytics Conversion Timing
- How to Do B2B Content Marketing
- Finding the Best Time to Post Content
- How to Identify Spambots in Google Analytics
- Understanding Search Console