Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Most people with an interest in technology are either in Las Vegas for the ongoing Consumer Electronics Show or keeping a keen eye on the industry’s annual tradeshow, Google Realtime search results demonstrate consistent conversation and attention on the event throughout the week. However, market research firm comScore may have painted the most telling picture… Read more »
This week’s online chatter about the internet marketing community suggests 2011 will see exciting social and search developments. From shifts in the mobile market to the surprising popularity of some underdog social sites, here's Brafton’s take on the latest internet marketing news for the week ending January 7. Facebook is off to a strong start… Read more »
The trending online legal news for the week ending January 7 covered a wide range of topics, from President Barack Obama's attempt to get more than 40 judges appointed to the discovery of the remains of a missing Georgia woman . The new year didn't just bring in the NFL playoffs and a new season… Read more »
The industry's heaviest hitters got a chance to showcase their 2011 strategies at this week's Consumer Electronics Show. Meanwhile, Google threw a wrench into Microsoft's government cloud plans and continued to disrupt the mobile market. The battle for the lead in mobile and cloud technology made for interesting online chatter for business tech's entrance to… Read more »
It wasn’t entirely positive, but news relating to Apple dominated web conversations this week. The company, which is notoriously secretive about product developments, has managed to keep any information about the iPhone’s move to Verizon under wraps throughout 2010. However, news broke late last Thursday night that Apple will likely announce the smartphone’s availability on… Read more »
In the last week of 2010, the online marketing community was buzzing about trends and developments that may shape internet advertising for 2011. From reports indicating the rise of content marketing to rumors that mobile marketers could soon reach Verizon customers via the iPhone, here's Brafton's take on the top internet marketing stories for the… Read more »
Though celebrity breakups were making headlines last week, December is drawing to a close with happier tidings. Early in the week, a few famous couples generated ample online searches after announcing their engagements. Natalie Portman, who has been in the spotlight since the release of her latest film, Black Swan, announced that she and Benjamin… Read more »
Fittingly, Apple and Facebook made much noise during the last week of a massively successful year for both. Other much-discussed, and often maligned, business tech trends rounded out the rest of the online conversation in business tech this week, including security breaches, cyber war and mobile malware. Apple hopes to ride its momentum into 2011… Read more »
In the week leading into Christmas, the online marketing community was abuzz with reports of holiday ecommerce. Plus, internet marketers were chattering about new mobile developments and search and social expectations for 2011. Here's Brafton's take on the top internet marketing news for the week of December 23. The week started with a holiday gift… Read more »
Earlier this month, Verizon officially launched its 4G network, which prompted rumors of 4G smartphones coming to the mobile service provider. Most of December passed without any clear answer from the company, which naturally led to more rumors – especially regarding Apple’s iPhone and a long-awaited debut on Verizon. However, a Motorola smartphone will be… Read more »