Businesses in the financial services industry outsource a lot of critical marketing duties. Brafton recently reported 38 percent hire content marketing agencies to strengthen their web presences. Perhaps it’s because they don’t have time to plan campaigns themselves. According to a study by IMN Marketing, 45 percent of finance companies say they conduct content marketing on an ad-hoc basis.
In a vacuum, piecing together marketing plans as you go isn’t necessarily a mistake, but it certainly isn’t as efficient as carefully thinking about strategies ahead of time. (We’ve seen that documented strategies are the fastest ways to get results). The more planning that goes into a campaign, the better the results will ultimately be. So if financial services companies are going to get it together, now’s the time to start. The holidays are just around the corner, and companies across verticals are looking to cash in on
Fortunately, there’s still plenty of time. Half of all consumers wait until Thanksgiving to start purchasing items for the holidays. That means financial brands can still:
1. Identify customer pain-points for the season (money is tight during the holidays)
2. Create an in-depth resource like an ebook (“How to manage your finances before the end of the year”)
3. Take snippets of it for social promotion and email (“Ten tips to make a dollar last longer when you’re holiday shopping”)
Want to learn more about creating ebooks and other resource-intensive marketing resources?
Check out this Brafton article: eBooks: Our best kept content marketing secret (…until now)
